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Google and Auto Makers Take Different Approaches to Driverless Cars

Joseph Coupal - Tuesday, August 26, 2014

Google and Auto Makers take different approaches to driverless cars. In 2012, a small team of Google Inc. engineers and business staffers met with several of the world’s largest car makers to discuss partnerships to build self-driving cars.

The Internet search company and the automakers disagreed on almost every point, from car capabilities and time needed to get it to market to extent of collaboration. The auto companies are watching Google closely and trying to understand what its intentions and ambitions are. Automakers are not sure if Google is their friend or their enemy, but they have a sneaking suspicion that whatever Google’s going to do is going to cause upheaval in the industry.

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