Grab SegurosDeAutos.com RSS FeedMarried couples are now less than half (48%) of US households. One third of those and a solid majority of other households are headed by women. By 2020, if not before, most decision makers regarding insurance will be women.
Does your marketing approach recognize this? Do your website and mobile applications have a format and focus that appeal to this unmet need? These heads of households are busy and need to have choices in finding competitive low cost auto insurance. Top tier companies like Progressive, GEICO and Liberty Mutual offer multiple coverage and payment choices.
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