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What Did You Say? – Study Finds Attention Span Affected By Multiple Digital Media

Wednesday, February 18, 2015

The average American receives more than 15 hours a day of digital media, everything from YouTube videos and Netflix movies to computer games and text messages.

We are definitely in an ‘age of interruption,’ given the proliferation of mobile devices that are continuously on and can be interrupted,” Short said. “Viewer segments are becoming shorter and shorter; and longer-sequence media is in danger of being crowded out.” Read more...

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