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The Benefits of Listening to Consumers on Social Media

Monday, March 17, 2014

Social media channels are, more often than not, touted as a way to connect with younger consumers who otherwise are outside the sphere of influence of traditional sales and marketing channels. That is indeed true. But social media channels are just as much about enabling consumers to talk about brands. For insurers, brand reputation is probably the most compelling reason to embrace social media channels.

Up until now, good customer service has been to answer the telephone promptly and deal with any problems efficiently. That will change. Consumers expect brands — and that includes insurers — to anticipate an issue and proactively reach out to the consumer, not to wait for the consumer to call them. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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