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Growing Share of Latinos Get their News in English

Joseph Coupal - Monday, May 05, 2014

According to the Pew Center for Hispanic Research, in 2012, 82% of Hispanic adults said they got at least some of their news in English, up from 78% who said the same in 2006. By contrast, the share who get at least some of their news in Spanish has declined, to 68% in 2012 from 78% in 2006.

While the trend is moving towards more English use, it is critical for organizations working to reach the broadest base of the Hispanic population, to communicate in both Spanish and English. The multi-lingual site SegurosDeAutos.com very effectively uses this approach.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Latinas are More Aggressive Mobile Users

Joseph Coupal - Thursday, May 01, 2014

77% of online Latinas have smartphones compared to 55% non-Hispanic whites and they use their mobile devices all the time. Compared the non-Hispanics whites, Latinas are more aggressive mobile users of sites like SegurosDeAutos.com.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Latinas are Now Purchasing Products Online

Joseph Coupal - Tuesday, April 29, 2014

Latinas are not just browsing online and on their phones, they are also buying and using the web to inform purchases. The study found that 81% of Latinas have purchased a product online and 69% have purchased a product in store after having conducted research online.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Price Matters Less to Customers Under the Age of 35

Joseph Coupal - Thursday, April 24, 2014

Price matters less to customers under the age of 35, as long as they receive more value. Fifty-four percent of customers between 18 to 24 years and 52% of customers between 25 to 34 years are probably or certainly willing to pay more for personalized service, compared to customers between 35 to54 years (37%) and those older than 55 years (27%).

Personalized services include gamification, a huge draw for the population who grew up with Nintendo. Games that simulate real-life situations and address risks that impact insurance prices entice this segment, with 67% of the younger crowd expressing interest.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Customers to Switch to Another Insurance Provider in the Next 12 Months

Joseph Coupal - Monday, April 21, 2014

Forty-eight percent of customers between 18 to 24 years and 51% of customers between the ages of 25 to 34 years say they are somewhat or very likely to switch to another insurance provider within the next 12 months. This compares to 40% of the population between 35 to 54 years and just 28% of respondents older than 55 years.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

80% of Latinas Use the Internet to Inform Purchase Decisions

Joseph Coupal - Wednesday, April 16, 2014

Latinas are extremely digitally connected and view digital technology, including mobile, as critical extensions of their daily lives. She is a voracious user of social media and uses this medium to seek out friends and content to help her maintain her Hispanic culture. That said, her appetite for digital, social and mobile experiences is not being met as 62% of Latinas wish for more lifestyle information written for her.

Specifically she is seeking out digital content, in Spanish and English, across a myriad of topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are increasingly using their mobile devices to find it.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Esurance, Plans to Deploy an Avalanche of Cash on Advertising

Joseph Coupal - Monday, April 14, 2014

Esurance, the direct-to-consumer unit of Allstate Corp., plans to deploy an avalanche of cash on advertising in the first quarter of 2014 to help grow the business and take more direct aim at Warren Buffett's Geico, said Allstate Chairman, President and Chief Executive Officer Thomas J. Wilson.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Auto Insurance Companies Need Easy to Use Mobile App

Joseph Coupal - Friday, April 11, 2014

Nearly 61 percent of mobile phone subscribers have smartphones, and according to app analytics firm Flurry, smartphone users spend roughly 80 percent of their time on their phones in “apps”. Auto insurance companies need to have a intuitive and easy to use mobile app to find and apply for auto insurance, similar to the one found at SegurosDeAutos.com.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Viva La Latina!

Joseph Coupal - Thursday, April 10, 2014

When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture of the growing importance of Latinas in the U.S.

The study highlights the fact that Latinas are leaders in mobile and Internet technology, are driving purchase decisions in their households, and are passionate about preserving their heritage while embracing American culture.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Telematics as a Core Part of Your Vehicle is Here to Stay!

Joseph Coupal - Tuesday, April 08, 2014

Telematics as a core part of your vehicle is here to stay. Manufacturers of all types of vehicles are developing and embedding telematics tools in their new vehicles. AS you would expect, the upper end vehicles have more sophisticated offerings (pay more, get more), but in yet another sign that telematics is becoming mainstream, Connected World magazine recently released its list of the top vehicles in 6 classes.

Connected World magazine lists top 6 best in-vehicle connected cars. They are – Dodge Dart (small car), Infinity Q50 (midsize), BMW 5 Series (Luzury), Mercedes S Class 9Ultra Luxury), Tesla Model S (Green), Ford F-150 (Truck).

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 


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