When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture of the growing importance of Latinas in the U.S.
The study highlights the fact that Latinas are leaders in mobile and Internet technology, are driving purchase decisions in their households, and are passionate about preserving their heritage while embracing American culture.
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