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Going Mobile in the Auto Insurance Space

Joseph Coupal - Thursday, February 13, 2014

Technology is moving quickly, and businesses are forced to keep up with the changing technological demands of their clients and employers. The insurance industry is no exception.

Nearly 61 percent of mobile phone subscribers have smartphones, and according to app analytics firm Flurry, smartphone users spend roughly 80 percent of their time on their phones in “apps”. Though some lagging insurers do not see the world of opportunity and advantage mobile applications provide, mobile technology is here to stay. Applications have become the key to keeping your brand visible and maintaining connectivity and accessibility with clients.

Customers need to be taken into account to determine the overall contribution of a mobile app to a business. Is the customer base aware of the app? Have they downloaded it? Do they find it useful? Do mobile capabilities prompt customers to choose one insurance company over another? Though having a mobile presence is crucial for auto insurers, it is important to know whether the app is relevant to the customer.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Generation Y – The Millennials

Joseph Coupal - Friday, December 27, 2013

This generation doesn’t respond to ads; they respond to recommendations and word-of-mouth. And, these same customers are a vocal bunch, generating cycles of recommendations and warnings to each other, and technology is the enabler of it. More technology investments are needed, especially in the area of mobile.

This generation uses their smartphones for a number of financial processes. They even use their smartphones as an extension of the computer. This generation grew up with technology. In fact, according to a Northwestern Mutual survey, among those using technology for daily finances, the millennial generation leads the way, with 62 percent using online banking or automated bill payment, vs. 60 percent of Generation X and less than half (37 percent) of those aged 60 or older.

Insurers must understand these dynamics in order to effectively market to, sell to, manage and retain this soon to be dominant demographic.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 


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