First it was the Internet – everyone had to be there. Now, mobile devices have taken on the role once occupied by the fledgling Internet. In the space of five years, "there's an app for that" has gone from punch line to foregone conclusion. If there's not an app, there should be. If there's not an app, you are missing access to and visibility to a growing majority of consumers.
Mobile applications are now simply part of doing business, a fact that holds true for insurance companies as surely as it does for any other customer-facing industry. Those who don't offer mobile applications are being left behind just as those companies were a decade ago who didn't embrace the Internet.
Mobile devices are becoming the preferred computing device of younger users. According to a recent Nielsen study, some 61 percent of mobile subscribers own a smartphone of some kind, an increase of more than 10 percent over 2012, the first year smartphones became the majority in mobile devices. The highest penetration is among users aged 25-34 at 78 percent, but use of such devices is growing in all demographic groups.
The majority of this time is not spent making calls, texting or using the web, it is spent in mobile applications. According to app analytics firm Furry, roughly 80 percent of the time mobile users spend on their devices is spent in apps.
This is why SegurosDeAutos.com has developed specific mobile versions for both smartphone and tablet users.Ins
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