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Insurance Carriers must Pick Up their Digital Pace

Joseph Coupal - Monday, June 09, 2014

Insurers have lagged other industries in terms of delivering the kinds of digital experiences that consumers have come to expect and soon will demand. In this race for consumer mind and wallet share, insurance carriers must pick up their digital pace. Consumers, armed with digital tools, are stepping into the shoes of any number of legacy insurance roles.

One such new tool is the new site, www.segurosdeautos.com, where the Hispanic community has easy access to multiple top tier auto insurers.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Adopters of Usage-Based Insurance

Joseph Coupal - Friday, June 06, 2014

Personal auto carriers are quickly approaching a moment of truth when it comes to usage-based insurance. Early adopters of UBI have gained a wealth of experience and insights that stand to provide a long-lasting competitive edge against insurers that have not followed technological trends.

Telematics trailblazers have been collecting massive amounts of data that can reveal driver behaviors, providing a basis for greater precision in underwriting and pricing.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Customers Purchasing Insurances from Online Service Providers

Joseph Coupal - Wednesday, April 02, 2014

More than two thirds of customers would consider purchasing home, auto and life insurance from businesses other than insurers, according to Accenture’s “Customer Driven Innovation Insurance Customer Study,” with 23% of customers open to purchasing from online service providers like Google or Amazon.

Lower prices and more personalized service are the top reasons for consumers to switch to a new insurer, the survey reports, and customers between the ages of 18 to 34 are most likely to switch insurance providers. Personalization is a key driver to retaining existing clients and attracting new ones. Accenture estimates that up to $400 billion in insurance premiums for the home/auto/life segments could change hands within the insurance industry during the next 12 months.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Insurers Four Most Promising Tech Initiatives

Joseph Coupal - Friday, March 21, 2014

Of the four technologies insurers currently are investing in and undertaking new initiatives with, new mobile computing capabilities are generating the most excitement, according to “Three Paths to ‘Cool’ for Insurer CIOs,” a report from industry researcher Novarica. Cloud computing, Web portals and business intelligence, in tandem with predictive analytics, also appear promising, respondents said.

Economics are an important driver behind the push to offer mobile and online self-service, and first-notice-of-loss (FNOL) applications are now table stakes for large personal lines P&C insurers, says Donald Light, Celent's director for its Americas property and casualty practice.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

The Benefits of Listening to Consumers on Social Media

Joseph Coupal - Monday, March 17, 2014

Social media channels are, more often than not, touted as a way to connect with younger consumers who otherwise are outside the sphere of influence of traditional sales and marketing channels. That is indeed true. But social media channels are just as much about enabling consumers to talk about brands. For insurers, brand reputation is probably the most compelling reason to embrace social media channels.

Up until now, good customer service has been to answer the telephone promptly and deal with any problems efficiently. That will change. Consumers expect brands — and that includes insurers — to anticipate an issue and proactively reach out to the consumer, not to wait for the consumer to call them.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Marketing is not Just an Ad Campaign

Joseph Coupal - Wednesday, January 01, 2014

Marketing at Insurers continues to evolve and transition to meet the needs of the varied constituents all are trying to reach. Sophisticated marketing goes beyond campaigns to identifying new market opportunities and segments, planning for how to improve the customer experience, proposing new or changed products, and considering the impact of changes to distribution models and service approaches.

Insurers need to understand the various dynamics that drive the key focus areas and buying preferences of their targeted consumers. While the tactics and specific messages vary by target, one thing is consistent, the need to have an active and reflective mobile marketing strategy, with proactive metrics in place that allow insurers to measure responsiveness and respond quickly to the online community.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Generation Y – The Millennials

Joseph Coupal - Friday, December 27, 2013

This generation doesn’t respond to ads; they respond to recommendations and word-of-mouth. And, these same customers are a vocal bunch, generating cycles of recommendations and warnings to each other, and technology is the enabler of it. More technology investments are needed, especially in the area of mobile.

This generation uses their smartphones for a number of financial processes. They even use their smartphones as an extension of the computer. This generation grew up with technology. In fact, according to a Northwestern Mutual survey, among those using technology for daily finances, the millennial generation leads the way, with 62 percent using online banking or automated bill payment, vs. 60 percent of Generation X and less than half (37 percent) of those aged 60 or older.

Insurers must understand these dynamics in order to effectively market to, sell to, manage and retain this soon to be dominant demographic.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Product Development Increasingly Important in Personal Auto

Joseph Coupal - Wednesday, December 18, 2013

Product development is an area of increasing importance in insurance generally, but particularly in Personal Lines Auto. Insurers that are able to produce the most innovative products and get them to market quickly will win. Personal Lines Insurers have traditionally moved more slowly regarding new and/or changed products, but recent market and competitive conditions are resulting in a big focus on generating new and different products in the marketplace, such as usage-based insurance.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Insurers Focus on Customer Friendly Applications

Joseph Coupal - Friday, November 22, 2013

Innovation and customer-centricity have been at the tops of many insurers' to-do lists, and the insurance technology advisory firm SMA says that the industry is transforming from saying to doing, executing on innovative customer-centric projects at an increasing rate.

"Insurers are transitioning from strategy to execution, especially related to the customer experience," partner Mark Breading wrote in the company's recent "Innovation in the Insurance Customer Experience: Examples and Guiding Principles" research brief. "And the concept of innovation does not just apply to big, game-changing initiatives that transform the whole business. It applies equally to small changes that affect individual customer interactions."

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Smart Insurers Understand They have Multiple Customer Bases

Joseph Coupal - Monday, September 30, 2013

To succeed in the very competitive world of auto insurance, insurers are developing increasingly sophisticated views of the many segments of shoppers. Insurers more often are customizing their approaches to these consumer segments based upon the shopping behaviors and specific needs of these segments.

The most sophisticated insurers have sites in both Spanish and English, understanding the importance of begin able to connect with the 55+ million consumers of Latino descent in the US. The most rapidly growing and increasingly influential segment of the population is still underserved by many auto insurance companies.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 


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