More than two thirds of customers would consider purchasing home, auto and life insurance from businesses other than insurers, according to Accenture’s “Customer Driven Innovation Insurance Customer Study,” with 23% of customers open to purchasing from online service providers like Google or Amazon.
Lower prices and more personalized service are the top reasons for consumers to switch to a new insurer, the survey reports, and customers between the ages of 18 to 34 are most likely to switch insurance providers. Personalization is a key driver to retaining existing clients and attracting new ones. Accenture estimates that up to $400 billion in insurance premiums for the home/auto/life segments could change hands within the insurance industry during the next 12 months.
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