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Auto Insurance Shopping Behavior is Changing Dramatically

Joseph Coupal - Wednesday, September 25, 2013

The auto insurance buying process is much more dynamic toady. The key driver of this shift has been the digital channel. People no longer start with a local agent, they begin online, comparing prices and coverages.

Every company has a web site of their own. Driving consumers to the company owned site is what drives much of the huge insurance advertising spend. The challenge for the consumer is that while there is brand recognition, there is generally not choice. You go to a companies site, and the option is them…..or them.

The next logical progression is a single site, offering multiple insurers, many of whom are recognized brands. is one of these leading edge distribution channels. Consumers simply input 4 variables (zip code, age, currently insured (y/n) and homeowner (y/n) and the site instantly offers the consumer multiple insurers to choose from. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.



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