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Viva La Latina!

Joseph Coupal - Wednesday, March 12, 2014

When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture of the growing importance of Latinas in the U.S.

Latinas are extremely digitally connected and view digital technology, including mobile, as critical extensions of their daily lives. She is a voracious user of social media and uses this medium to seek out friends and content to help her maintain her Hispanic culture.

Recognition of this evolving and increasingly important dynamic is why was created. Catering to the Latino community and optimized for mobile, provides access to the best auto insurers, with the lowest rates. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.



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