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Price Drives Auto Insurance Customer Satisfaction

Joseph Coupal - Friday, December 13, 2013

Rate increases are driving more customers to obtain competitive price quotes, while satisfaction with the buying experience is trending downward among new-buyer customers due to lower price satisfaction among new buyers, according to the latest J.D. Power study.

According to the J.D. Power 2014 U.S. Insurance Shopping Study —Wave 1:

  • Price satisfaction, the leading driver of overall new-buyer satisfaction, declined to 808 (on a 1,000-point scale) in 2014 Wave 1 from 821 in 2013.
  • Auto customer retention averaged 97 percent, with 3 percent of auto insurance customers switching insurers, fueled by a shopping rate of 8 percent.
  • More than 20 percent of new buyers purchased auto insurance online. Therefore, J.D. Powers says, insurers lacking viable quote website are not well-positioned to acquire or sell to one in five customers.

The average annual savings when switching to a new insurer is on par with 2013 ($387 vs. $386, respectively).

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Consumers Shop for Insurance on the Internet First

Joseph Coupal - Wednesday, December 04, 2013

According to a new report from data analytic firm In a recent article, comScore, Inc reported shopping behaviors for people looking for insurance online. In one area, they highlighted shopping behavior.

"As consumer shopping behavior changes over time, it's critical for auto insurance companies to understand the various factors that motivate consumers to shop for, retain, or change their auto insurance," said Susan Engleson, senior director at comScore, in a written statement. "These insights can help insurers develop strategies for effectively influencing consumers before, during and after the shopping process, ultimately giving insurers a competitive advantage."

Consumers need ease of use, choice and mobile access to shop for and effectively purchase auto insurance online. SegurosDeAutos.com provides all these attributes to the rapidly growing Latino community in the US.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Insurers Need Viable Web Presence to Compete

Joseph Coupal - Friday, November 08, 2013

More than 20 percent of new buyers purchased auto insurance online. Therefore, J.D. Powers says, insurers lacking viable quote website are not well-positioned to acquire or sell to one in five customers.

Insurers need to have a presence not only with their own web site, but through the premier online aggregators, which provide access to multiple insurers in the buyers local market. This provides the prospective customer the power of choice, the convenience of a single location to begin the process and access to top tier insurers, who make sure they are represented on multiple sites.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 


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