First it was the Internet – everyone had to be there. Now, mobile devices have taken on the role
once occupied by the fledgling Internet. In the space of five years, "there's an app for that" has
gone from punch line to foregone conclusion. If there's not an app, there should be. If there's not
an app, you are missing access to and visibility to a growing majority of consumers.
Mobile applications are now simply part of doing business, a fact that holds true for insurance
companies as surely as it does for any other customer-facing industry. Those who don't offer
mobile applications are being left behind just as those companies were a decade ago who didn't
embrace the Internet.
Mobile devices are becoming the preferred computing device of younger users. According to a
recent Nielsen study, some 61 percent of mobile subscribers own a smartphone of some kind, an
increase of more than 10 percent over 2012, the first year smartphones became the majority in
mobile devices. The highest penetration is among users aged 25-34 at 78 percent, but use of such
devices is growing in all demographic groups.
The majority of this time is not spent making calls, texting or using the web, it is spent in mobile
applications. According to app analytics firm Furry, roughly 80 percent of the time mobile users
spend on their devices is spent in apps.
This is why SegurosDeAutos.com has developed specific mobile versions for both smartphone
and tablet users.Ins
SegurosDeAutos.com takes the lead in providing access to the best companies that
provide Auto Insurance for the Latino Community℠. With access to the top auto
insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find
low cost auto insurance on-line, using the device of your choice.