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More New Buyers Purchased Auto Insurance Online

Joseph Coupal - Monday, July 28, 2014

While only one-fourth of auto insurance customers shopped for a new policy, 43 percent of those shoppers switched carriers, J.D. Power reported. The same firm also reported that one in five new buyers purchased auto insurance online.

Consumers in the Latino community looking for choice among top tier auto insurers go to www.segurosdeautos.com

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Walmart has partnered with AutoInsurance.com

Joseph Coupal - Thursday, June 26, 2014

Walmart has partnered with AutoInsurance.com in an attempt to offer affordable coverage to its customers.

The new arrangement provides an auto insurance comparison service through the AutoInsurance.com website from national insurance carriers that include Progressive, Esurance, Safeco, Travelers, and 21st Century. Many of these companies are available to the Latino community via www.segurosdeautos.com

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Consumers Shop for Insurance on the Internet First

Joseph Coupal - Wednesday, December 04, 2013

According to a new report from data analytic firm In a recent article, comScore, Inc reported shopping behaviors for people looking for insurance online. In one area, they highlighted shopping behavior.

"As consumer shopping behavior changes over time, it's critical for auto insurance companies to understand the various factors that motivate consumers to shop for, retain, or change their auto insurance," said Susan Engleson, senior director at comScore, in a written statement. "These insights can help insurers develop strategies for effectively influencing consumers before, during and after the shopping process, ultimately giving insurers a competitive advantage."

Consumers need ease of use, choice and mobile access to shop for and effectively purchase auto insurance online. SegurosDeAutos.com provides all these attributes to the rapidly growing Latino community in the US.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Insurers Focus on Customer Friendly Applications

Joseph Coupal - Friday, November 22, 2013

Innovation and customer-centricity have been at the tops of many insurers' to-do lists, and the insurance technology advisory firm SMA says that the industry is transforming from saying to doing, executing on innovative customer-centric projects at an increasing rate.

"Insurers are transitioning from strategy to execution, especially related to the customer experience," partner Mark Breading wrote in the company's recent "Innovation in the Insurance Customer Experience: Examples and Guiding Principles" research brief. "And the concept of innovation does not just apply to big, game-changing initiatives that transform the whole business. It applies equally to small changes that affect individual customer interactions."

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Digital Media Impacts the Insurance Shopping Process

Joseph Coupal - Thursday, September 26, 2013

A recent study showed that while over 70% of Fortune 100 companies have an English language Facebook page, less than 15% have a Spanish language Facebook page.

The Latino community in the US is over 55 million people strong and represents over 16% of the population. It is also the fastest growing segment of the overall population, with a commensurate increase in spending power, with an estimated spending power in excess of $1 billion in 2013.

Auto insurers who want to better penetrate this critical market have to market in both Spanish and English, with close attention to paid to crisp, clear communication of what needs to be purchased and why.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Auto Insurers Spend BIG on Marketing

Joseph Coupal - Monday, September 23, 2013

US Auto Insurers have dramatically increased their marketing spending in the last 5 years, focusing on creating brand awareness and attempting to draw more customers away from other insurers.

With over $5.9 billion spent on advertising in 2012, Auto Insurance company advertising has become a ubiquitous part of everyday media consumption. According to SNL Financial, GEICO spent over $1 billion in 2012 and shows no signs of slowing down. State Farm, Progressive and Liberty Mutual are also in the top tier of advertisers.

Insurance Resources International, owner of the SegurosDeAutos.com web portal, is in the forefront of companies exclusively focused on the Latino insurance buyer. With a quick, easy to use mobile application, SegurosDeautos.com provides the Hispanic consumer with access to top tier insurers in every zip code in the US.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

Hispanic Consumer Still Undervalued

Joseph Coupal - Friday, September 20, 2013

US Hispanics, as consumers, are still undervalued by many American companies, especially in their buying power and trend setting influences. According to Ad Age, evidence is growing that Latino influence on mainstream society is growing far beyond food and music.

For Insurance companies, the challenges are many. Forward thinking insurers, like Progressive, GEICO and Nationwide all have specific efforts targeting the Hispanic auto insurance buyer. When choosing an insurer, there are many options to consider, including having direct access to multiple companies in one place, such as the SegurosDeAutos.com

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

New Approaches Needed to Address Multi-Cultural needs

Joseph Coupal - Thursday, September 19, 2013

A recent acculturation study by Culturati Research shows that US Hispanics no longer follow the traditional path of acculturation. As a result new models are needed. Culturati identified three distinct segments – Latinistas, who represent the more culturally Hispanic consumers, Heritage Blenders and Savvy Blenders. All three segments present unique opportunities to connect with the rapidly growing Latino community.

This is why SegurosDeAutos.com faces the Latino community in both Spanish and English and connects auto insurance buyers with multiple low price options in one place.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 

SegurosDeAutos.com – Built for Mobile

Joseph Coupal - Friday, August 30, 2013

In March, ABI research reported downloads of applications for mobile smartphones will be in the range of 56 billion for 2013. Additionally, mobile users will download around 14 billion applications for their tablets. Given 365 days a year, 24 hours in a day, this equates to close to 8 million applications downloaded per hour or more than 133,000 downloads per minute. There are currently more than 800 applications in various App stores under the category of “insurance.”

SegurosDeAutos.com, the portal developed specifically to provide access to top tier insurance companies, like Progressive, Nationwide, GEICO and others specifically for the Latino community has developed intuitive and easy to use mobile versions for both smartphone and tablet users.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on-line, using the device of your choice.

 

Auto Insurance for the Latino community – A New Resource

Joseph Coupal - Wednesday, August 28, 2013

Focused on the underserved needs of the Latino community, Insurance Resources International, LLC launches SegurosDeAutos.com. This new web portal provides access to major insurers, like Progressive, Liberty Mutual, Nationwide, GEICO and others. All you have to provide to gain access to the top markets in your area is your zip code. You pick the company you want to apply to for quick, convenient access to low cost auto insurance.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on-line, using the device of your choice.

 


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