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Latina Moms Rule!

Joseph Coupal - Tuesday, September 24, 2013

With Latina women becoming one of the fastest growing demographics online and more than 85% of them visiting social networks on a regular basis, the really smart companies are partnering with influential Latina mom bloggers to reach Hispanic moms. Why Latina mom bloggers? Because Latina moms, like all moms, trust other moms.

This insight, through the leading edge work done by Hispanicize, in partnership with HPRA and WOMMA (The word of mouth association) confirms what marketers intuitively know – that many key financial decisions are driven by women. This includes a key decision for every family or individual consumer – what companies offer he best combination of low price and great customer service for auto insurance. The Hispanic consumer needs easy access in the medium of their choice (laptop, tablet, smartphone), multiple companies in one place and a portal that provides this in both Spanish and English. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.



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