Grab SegurosDeAutos.com RSS FeedLatinas are extremely digitally connected and view digital technology, including mobile, as critical extensions of their daily lives. She is a voracious user of social media and uses this medium to seek out friends and content to help her maintain her Hispanic culture. That said, her appetite for digital, social and mobile experiences is not being met as 62% of Latinas wish for more lifestyle information written for her.
Specifically she is seeking out digital content, in Spanish and English, across a myriad of topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are increasingly using their mobile devices to find it.
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