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Esurance, Plans to Deploy an Avalanche of Cash on Advertising

Joseph Coupal - Monday, April 14, 2014

Esurance, the direct-to-consumer unit of Allstate Corp., plans to deploy an avalanche of cash on advertising in the first quarter of 2014 to help grow the business and take more direct aim at Warren Buffett's Geico, said Allstate Chairman, President and Chief Executive Officer Thomas J. Wilson.

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