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Digital Media Impacts the Insurance Shopping Process

Joseph Coupal - Thursday, September 26, 2013

A recent study showed that while over 70% of Fortune 100 companies have an English language Facebook page, less than 15% have a Spanish language Facebook page.

The Latino community in the US is over 55 million people strong and represents over 16% of the population. It is also the fastest growing segment of the overall population, with a commensurate increase in spending power, with an estimated spending power in excess of $1 billion in 2013.

Auto insurers who want to better penetrate this critical market have to market in both Spanish and English, with close attention to paid to crisp, clear communication of what needs to be purchased and why.

SegurosDeAutos.com takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, SegurosDeAutos.com makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.

 


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