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Price Matters Less to Customers Under the Age of 35

Thursday, April 24, 2014

Price matters less to customers under the age of 35, as long as they receive more value. Fifty-four percent of customers between 18 to 24 years and 52% of customers between 25 to 34 years are probably or certainly willing to pay more for personalized service, compared to customers between 35 to54 years (37%) and those older than 55 years (27%).

Personalized services include gamification, a huge draw for the population who grew up with Nintendo. Games that simulate real-life situations and address risks that impact insurance prices entice this segment, with 67% of the younger crowd expressing interest. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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