Trends in mobile and social media and how they will help shape future business models in the insurance industry. The Millennial generation is more digitally connected and expressing the strongest preferences for performing common transactions online.
However - Young customers may be very comfortable in the digital world, but the world of coverage and claims is uncharted territory for most. While they may look to social media for referrals or advice when seeking insurance, ultimately they still value personal service when making use of it. Insurers have an opportunity to leverage technology, while still providing critical services and interactions “person to person”.
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