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Marketing is not Just an Ad Campaign

Wednesday, January 01, 2014

Marketing at Insurers continues to evolve and transition to meet the needs of the varied constituents all are trying to reach. Sophisticated marketing goes beyond campaigns to identifying new market opportunities and segments, planning for how to improve the customer experience, proposing new or changed products, and considering the impact of changes to distribution models and service approaches.

Insurers need to understand the various dynamics that drive the key focus areas and buying preferences of their targeted consumers. While the tactics and specific messages vary by target, one thing is consistent, the need to have an active and reflective mobile marketing strategy, with proactive metrics in place that allow insurers to measure responsiveness and respond quickly to the online community. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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