At least 15 major insurers have dedicated Twitter accounts — they are monitoring social media channels, looking for any brand mention. This list includes USAA, GEICO, Progressive, Allstate, Mutual of Omaha and Travelers.
Ameriprise Auto and Home regularly reaches out to people who express the need for a car insurance company or dissatisfaction with an existing insurer. State Farm has a Twitter identity, “Jake from State Farm,” which reaches out to anybody who mentions Jake.
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