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Impact of Telematics on Marketing Issues

Wednesday, July 09, 2014

The introduction of telematics will have an impact on marketing issues, such as should the product be used to target new customers or try to retain existing customers? And there are privacy considerations, which constitutes one of the main reasons consumers hesitate before trying a telematics product.

Even with the logistical challenges, telematics remains an insurance concept the federal government tends to favor, said U.S. Department of Transportation Analyst Allen Greenberg.

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