Technology is moving quickly, and businesses are forced to keep up with the changing technological demands of their clients and employers. The insurance industry is no exception.
Nearly 61 percent of mobile phone subscribers have smartphones, and according to app analytics firm Flurry, smartphone users spend roughly 80 percent of their time on their phones in “apps”. Though some lagging insurers do not see the world of opportunity and advantage mobile applications provide, mobile technology is here to stay. Applications have become the key to keeping your brand visible and maintaining connectivity and accessibility with clients.
Customers need to be taken into account to determine the overall contribution of a mobile app to a business. Is the customer base aware of the app? Have they downloaded it? Do they find it useful? Do mobile capabilities prompt customers to choose one insurance company over another? Though having a mobile presence is crucial for auto insurers, it is important to know whether the app is relevant to the customer.
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