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Forward Thinking Carriers Look to the Latino Market

Friday, October 04, 2013

The more forward thinking carriers, like Progressive and GEICO began the trend of laser focused marketing message by focusing on price and convenience. Both companies have built their growth over the last several years with a sophisticated online presence, and huge marketing programs designed to increase brand awareness.

While many carriers have followed suit, they were slow to capitalize on the opportunity initially. This same “slow to recognize the opportunity” dynamic is playing out today in how many auto insurance companies approach the Hispanic market. While a few carriers have dedicated sites and marketing efforts focused on the Latino community, many others do not yet have dedicated efforts, highlighting their lack of appreciation for this huge consumer segment. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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