Bain: Few P&C outfits Excel at Attracting and Keeping New Customers. When it comes to building new business, the property/casualty insurance industry has split in two. Some companies in the marketplace are great at acquiring customers; others are brilliant at retaining them. Few successfully accomplish both, Bain & Co. has concluded in a new report.
“Very few carriers excel in both acquisition and retention,” Bain analysts David Whelan and Sean O’Neill wrote in their report on customer loyalty in the P/C industry, which is based on a survey of nearly 26,500 U.S. P/C consumers and 3,600 auto insurance consumers.
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