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Auto Insurers Spend BIG on Marketing

Monday, September 23, 2013

US Auto Insurers have dramatically increased their marketing spending in the last 5 years, focusing on creating brand awareness and attempting to draw more customers away from other insurers.

With over $5.9 billion spent on advertising in 2012, Auto Insurance company advertising has become a ubiquitous part of everyday media consumption. According to SNL Financial, GEICO spent over $1 billion in 2012 and shows no signs of slowing down. State Farm, Progressive and Liberty Mutual are also in the top tier of advertisers.

Insurance Resources International, owner of the web portal, is in the forefront of companies exclusively focused on the Latino insurance buyer. With a quick, easy to use mobile application, provides the Hispanic consumer with access to top tier insurers in every zip code in the US. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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