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80% of Latinas Use the Internet to Inform Purchase Decisions

Wednesday, April 16, 2014

Latinas are extremely digitally connected and view digital technology, including mobile, as critical extensions of their daily lives. She is a voracious user of social media and uses this medium to seek out friends and content to help her maintain her Hispanic culture. That said, her appetite for digital, social and mobile experiences is not being met as 62% of Latinas wish for more lifestyle information written for her.

Specifically she is seeking out digital content, in Spanish and English, across a myriad of topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are increasingly using their mobile devices to find it. takes the lead in providing access to the best companies that provide Auto Insurance for the Latino Community℠. With access to the top auto insurance providers in every state, makes it easy for anyone to find low cost auto insurance on line using the Internet access device of your choice.


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