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58% of Americans Unsure What “Pay as You Drive” Insurance Is

Friday, February 21, 2014

A survey by Insurance Quotes.com and Princeton Survey Research Associates International found that Of the 1,000 consumers surveyed, 37 percent said they would never consider pay-as-you-drive auto insurance and an additional 35 percent said they would require premium discounts of 25 percent or more to make the switch.

For example, while 35 percent knew that drinking and driving is not tracked by UBI devices, 68 percent of 18- to 29-year-olds mistakenly believe that drinking and driving is tracked. Fifty-eight percent of consumers also either incorrectly said pay-as-you-drive programs don’t track when you drive, or weren’t sure. On the other hand, 37 percent knew that hard braking is tracked, and 42 percent knew that the time of day they drive is tracked.

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