2013 has been the year of the Hispanic mobile user. Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. The Federal Reserve recently found that 60% of Hispanics have smartphones vs. 50% of non-Hispanic Whites. What’s more, the study found that Hispanics are active on their smartphones and specifically “show a disproportionately high rate of adoption of mobile banking”. Based on strong Hispanic mobile usage, it is not surprising that brands are clamoring to reach Hispanics on their mobile devices.
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